Campaigning for Lower Taxes for Lower Earners; A Winning Taxation Argument

Lower Taxes for Lower Earners not only promotes an argument with a clear social consciousness, but one that can claim the centre ground of British Politics

Consult Chairman Matthew Page has argued that proposals regarding reductions in taxation must go wider in argument than simply reducing personal financial burden if they are to be credible. Instead, tax cutting proposals have to convey both a principled moral stance and explain their social worth in order for them to gain the support of the wider British electorate

"If lessons of previous election campaigns have to be learnt, wide ranging tax cutting proposals simply do not resonate with the British electorate. Future proposals on taxation must make clear moral and social arguments in terms of the worth they would bring to the people that would benefit. Previous policies on reducing taxation have sometimes been perceived as the Conservative Party not taking public service reform properly or merely supporting the requirements of our own core supporters.

Lower taxes for lower earners achieves this goal by contradicting the myth of the Conservatives only believing in more autonomy and power for the rich; by stressing more autonomy and buying power for the poorest communities, lower taxes for lower earners is a proposal with social conscious. It promotes more radical opportunity by championing the drive and compassion of the individual by promoting the classless society typical of the autonomy of our time in the 21st century.

The importance of this proposal should not be underestimated. It's remit goes much wider than making credible arguments on tax and goes to the heart of principled policy making. It is about reflecting the Conservative belief in greater autonomy and choice in the credible and well justified spirit of offering support to those most in need. It is therefore about reflecting Conservative beliefs and values in a policy making structure which is vital to wining the centre ground of British politics, and winning the next general election."

Matthew Page, May 2006

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